Tenfold automates the capture of interaction data into a company's disperse systems of record and unifies that data across systems of record to provide complete and accurate context before, during and after a customer or prospect interaction. By doing so, Tenfold provides companies with visibility into leading activity-based indicators across the entire customer facing organization, improves operational efficiency by eliminating manual data entry and empowers employees to have more efficient and effective communications by ensuring they have a 360 degree view of the relationship with a prospect or customer before they even answer the phone.